Shopping on Main Street


So...What's on Main?

The central shopping district, referred to as “The Magic Mile”, is separated from the West Main Street shopping district by Marktplatz.
“The Magic Mile” begins just east of the Admiral Nimitz Museum and continues west to Marktplatz. Along the way, in outstanding historical buildings, you will enjoy top quality shopping. Wide sidewalks and courtyards line the streets making this a lovely walk. Marktplatz, in the 100 block of Main Street, could easily be called the heart and soul of Fredericksburg, Texas. Many of Fredericksburg’s famous festivals and events are held here. It is the perfect place to relax and unwind. There are pavilions, picnic tables and public restrooms.
You can take a leisurely stroll through the exquisite native gardens, studded with heirloom roses. For the kids, there’s a playscape, a storytelling Maibaum, a waterwheel and extensive, well manicured lawns for running and playing. The Maibaum was created by metal artist Roy Bellows, and shows the history of Fredericksburg all along its patina branches. Other historical sculptures can also be found on the grounds. The Vereins Kirche Museum stands at the center of the Marktplatz, It was the first public building in town. It has served as the town hall, a school, a fort, and a church.
Browse our Listings
Browse through our listings of Fredericksburg Shops on Main Street and enjoy your stay in the beautiful Texas Hill Country!

Der Küchen Laden

From cookware to bakeware, Der Küchen Laden in Fredericksburg, Texas provides inspiration for the little chef in all of us. At Der Küchen Laden, we believe there is a “little chef in all of us” and when you walk through our doors, that little chef comes alive with excitement! A world class kitchen shop, where you will find superb professional cookware, imported bake ware and kitchen tools. A Kitchen-Lovers fantasy awaits. Located in the Historic Keidel Hospital Building. Everyone gathers in the kitchen. And the cooks in our kitchen are especially delightful with a contagious energy that customers take home with every purchase. The Der Küchen Laden family is one that welcomes with open arms, educates like loving family and invites you back over and over again. Earth Treasures Earth Treasures Fossils, Stones, Minerals, Beads, Natural Jewelry, and Handcrafted Natural Stones We have over 20 years of experience in the careful selection of beautiful stones, minerals, beads, natural jewelry, and unique gifts. 

258 E. Main St Fredericksburg, Texas | 830-997-4937

Earth Treasures 

Earth Treasures Fossils, Stones, Minerals, Beads, Natural Jewelry, and Handcrafted Natural Stones. We have 20 years of experience in the careful selection of beautiful stones, minerals, beads, natural jewelry, and unique gifts. Our emphasis is on handcrafted natural stones. We offer a wide variety of gems and stones for young collectors, bead jewelry makers, serious collectors, decorators, and those seeking that special stone or crystal. We want everyone who loves nature to come in and enjoy the natural beauty of the earth.So come in to see us. Earth Treasures is located one block east of the Nimitz Museum (between Washington and Elk Street).
413 E. Main St. Fredericksburg, Texas | 830-997-8811

Fiesta Winery 

Fiesta Winery’s Historic Main Street Tasting Room invites you to take a wine break! Enjoy Happy Colors, Cowboy Boots and Texas Wine, in downtown Fredericksburg, Texas, at 147 E Main Street. Since opening Fiesta Winery, Stephen and Sally Baxter’s passion has been to share wine and friendship with you! Blessed with a beautiful Hill Country Ranch, on the banks of the Colorado River, Stephen was inspired to plant a vineyard on the land that his family had ranched for six generations! Soon there were abundant grapes and the whole family was making wine! Wine from Fiesta Winery has a wide distribution around the state and they have Tasting Rooms in Lometa, Texas, 5 miles east of Bend, and in historic Fredericksburg. Offering 5 Tastings for $10 and a complementary stemless Fiesta glass. With a 3 bottle purchase your tasting is FREE! Bringing superior wine, full of love, from the Fiesta family to yours.
Monday-Thursday, 10am – 5:30pm  
Friday-Saturday, 10am – 6:30pm  
Sunday, 11am – 6pm
147A East Main Fredericksburg, Texas | 830-307-3328


First Friday Artwalk

First Friday ArtWalk Fredericksburg is quickly becoming a delightful tradition for art lovers! Make your plans for a cultural tradition in the Texas Hill Country! First Friday ArtWalk is a wonderful way to spend a leisurely evening of art, culture, and socializing with friends! Participating galleries are open late (until 8:00 pm) for this self-guided tour. Explore the unique character of each gallery and meet the artists while enjoying a feast of art exhibits and demonstrations, live music, wine from participating local wineries, and inspiration! Experience the Fredericksburg, Texas, art scene up close and personal – all day long on the First Friday of every month!
Participating Galleries: Agave Gallery, Artisans A Texas Gallery, Cowboy Bronze, Fredericksburg Art Gallery, Fredericksburg Art Guild, InSight Gallery, Larry Jackson’s Antique and Art Gallery, River Rustic Gallery, RS Hanna Gallery, The Gallery at Vaudeville, and Whistle Pik Galleries. Wine Partners: Becker Vineyards, Grape Creek Vineyards, and Torre di Pietra.
147A East Main Fredericksburg, Texas | 830-307-3328


Fredericksburg Java Ranch

Full Espresso Bar, Breakfast Tacos, Bagels, Croissants, Fresh Baked Muffins, Scones, Strudels, Lunch Tacos, Soups, Salads, Sandwiches, Dessert Bars, Cookies, Chocolates, Texas Wine and Beer! Catering services available.
Monday-Thurs. 7AM–5PM  
Friday-Saturday 7AM–6PM 
Sunday 8AM–5PM 
114 E. Main Street Fredericksburg, Texas | 830-990-4517


Fredericksburg Jewelers

Native American Art, Jewelry, Bronze Art, B.B. Simon, Raviani, Manuel Clothes, Judith Leiber. We also offer a great selection of pottery, glassware and furniture. Fredericksburg’s Jewelers has an eye dazzling selection of Native American jewelry and artwork.  Our inventory is unique since every piece is a handmade work of art.  We carry jewelry in sterling silver, yellow gold, and white gold: pottery from all 14 families of Native American potters: kachinas, storytellers, and other deco!
124 E. Main St. Fredericksburg, Texas | 830-992-2121


Grape Creek Vineyard on Main

Our Main Street Fredericksburg tasting room is located at 223 E. Main. Spacious, urban styling, roomy tasting bar, merchandise plus cozy wine club seating areas! We are located in the heart of historic Main Street, on the South side between Llano and Lincoln Streets. Come by and see us, enjoy our award winning wines and Belong! to the club. All Grape Creek wines are available at this location, as well as, some interesting and unique merchandise. Enjoy your tasting at our expansive granite tasting bar and maybe a leisurely glass of wine in our lounge area! A guided tasting from our knowledgeable and friendly ambassadors through six wines of your choice is available and you keep the Grape Creek wine glass. Belong! and taste the benefits. Refundable, up to two paid tastings, with wine club sign-up and 3-bottle purchase, because those who Belong taste free.
Hours: Sunday – Thursday, 11am – 6pm
Friday and Saturday 11am – 7pm
223 E. Main Fredericksburg, Texas | 830-992-3373


Haberdashery Boutique

221 East Main St. Fredericksburg, Texas | 830-990-2462


Hill Country Outfitters

A must-shop destination in downtown Fredericksburg, Texas, featuring stylish apparel, shoes, accessories, books, luggage, gifts and great customer service. Women and men alike appreciate the high-quality products, beautiful store atmosphere and attentive staff.
Hours: Monday – Friday, 10am – 5:30pm
Saturday, 10am – 6pm  
Sunday, 12 – 4pm
115 East Main St Fredericksburg, Texas | 830-997-3761


James Avery

“From the very beginning, James Avery has believed in integrity and good taste in all matters. Our jewelry must be as pleasant to wear as it is to see. Our designers create jewelry that is functional as well as expressive, and our crafts people work with dedication and skill to ensure each design is as it should be, from concept to completion.” Mon. – Sat. 10 a.m. – 5:30 p.m., Sun. 11 a.m. – 5 p.m.
Hours: Monday – Friday, 10am – 5:30pm
Saturday, 10am – 6pm  
Sunday, 12 – 4pm
207 E. Main Street Fredericksburg, Texas | 830-992-2908